According to PPC Protect, the average person is exposed to somewhere between 4000 and 10000 ads per day.
Yes, you read that right. If you’re an advertiser, that’s a big challenge. How will you get people to pay attention to your ad instead of the other 3999 they will see?
Well, one of the best things you can do is create a brilliantly visual ad that stands out from the crowd. So here are 8 top visual advertising tricks and tips for you to try.
Be Bold With Call to Actions
It’s not enough to expect people to click where you want them to click. You need to tell them to click and provide clear instructions. This is the rationale behind a compelling call to action.
Make sure your advertisement has a clear call to action that invites curiosity and has a sense of urgency.
Go for a Distinct but Consistent Look
Even if you are a relatively new company, you want to start building a brand that people will recognize. That means being consistent when it comes to colors, fonts, and brand imagery on your ad.
However, don’t be boring. This is your opportunity to stand out. Going for something unusual and distinct will help your brand gain traction over time.
Check Updated Ad Dimensions
When publishing a new ad, a common mistake is to use an out-of-date ad dimension that looks terrible on-screen.
Ad platforms sometimes change their recommended ad dimensions, so always double-check the sizes before publishing any new ad campaign.
Find the Perfect Image
The image is the first thing people will notice about an ad. It is what will draw their eyes in and stop them from scrolling past. It must be striking.
You need to spend time choosing the right image, and that means doing some A/B testing to see what types of images work best with your target audience and get the most clicks.
Sometimes, if you want to stand out from everything else, you’ve got to get creative. So instead of the usual bland advertising route, why not go for something a bit more quirky like physical advertising?
Take t-shirts, for example. You can customize shirts so that they advertise your brand and then give them away to your best customers.
Choose an Easy to Read Font
Handwritten and italic fonts may look beautiful and tempting if you have a more artistic brand. However, with visual marketing, avoid these at all costs.
They take longer to read and will cost you precious seconds when trying to stop people in their tracks with an ad.
Instead, go for sans script font and use more intricate fonts for any sub-headings or taglines.
Don’t Forget About Data
90% of people ignore this fact.
Can you see how attention-grabbing one single bit of data can be? Use this to your advantage in an ad. If you have favorable customer feedback or a product ranking #1 in a category, share this information on your ad in a big, bold way.
Showcase Customer Experience
Suppose you can get a customer, or even better, an influencer, to showcase an image of them using your product within the perfect context. In that case, that’s going to be the ideal testimonial for your ad.
Be Brave With Your Visual Advertising
Visual advertising is all about being bold and daring. After all, blandness will get you lost in the sea of other ads your target audience will see on any given day of the week.