October 24

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Digital Marketing Technology with Big Returns on Investment

The role of technology has gained a more prominent place than ever since the 2020 coronavirus outbreak. From our communication to how we buy things and services, a massive chunk of our lives depends on technology tools.

Businesses, in turn, must always be able to keep up with the constant pace of digital change if they want to remain competitive and successful. Is your business up-to-date with the latest digital marketing technology tools? If you would like to get some insider tips, useful insights, and clever marketing ideas, then keep reading this article.

Boost Your Social Media Presence

Let’s begin by debunking a common misconception: social media is no longer a mere way to connect with friends and family. More and more companies are using social media platforms to market, advertise, and sell their products.

Does your company have a social media presence? And if so, do you think it’s making the most of this tool? There are many ways in which you can use this technology to your marketing advantage.

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For example, you could create, post, and share fun, informative, and captivating video content. Who knows, you might be the next company going viral – and attracting a huge consumer base while doing so. Another way to harness social media as a marketing tool is a community of followers.

Identify your niche, build content that appeals to it, and engage with it regularly. With the right type of content and interaction with your audience, what is today “just” a following can become tomorrow’s customer base. And a very happy and profitable one.

Keep Your Finger on the Pulse of SEO

Search Engine Optimization: not the newest form of digital marketing, sure, but one that keeps on giving nonetheless. Still, if you want to use SEO to its fullest potential, you need to be aware of the latest trends within this category. After all, SEO is connected with Google, and as you know, Google likes to keep us on our toes by changing its algorithms often.

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Meaning, what works in SEO today might not work so well tomorrow. But don’t feel discouraged and get tempted to give SEO a miss altogether. There few steps that you can take to ensure you are as up-to-date on the latest trends as possible.

For example, an up-and-coming trend (and one that is very likely to stay put for a long time) is voice search. An increasing number of companies are enabling voice searches for their products and services. Why?

Because more and more consumers seem to prefer this type of search over the traditional (read: obsolete) text search. So, you’d better jump on the voice search optimization bandwagon sooner rather than later.

In a similar way, you’ll want to consider learning a bit more about artificial intelligence. This cutting-edge technology is an essential marketing tool in so many ways. It can help you to gain a much deeper understanding of your customers and, as a result, improve their customer experience.

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A cutting-edge way to harness AI is through session replay. This process allows you to understand what went wrong during a customer visit to your website by replicating their session step by step. You can achieve this by using specific tools that enable you to run the replay straight on the platform.

Google launched its AI algorithm, called RankBrain, a few years back. However, it is only now that RankBrain is playing a much bigger part in determining Google’s ranking factors for SERPs results.

Finally, an SEO trend that you will want to keep an eye on is mobile-friendliness. More people than ever before are currently using mobile devices to browse websites and buy items or services. How annoying would it be if your beautifully crafted marketing content wasn’t able to reach those mobile users?

Not to mention that you will miss out on profitable business opportunities. So, make mobile-friendliness one of your priorities when creating digital content.

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Consider Creating a Friendly Chatbot

Picture this scenario. One of your potential customers visits , but they have little knowledge of the item they need or little time on their hands. So, frustrated and confused, they leave after a few minutes.

Now, picture this other scenario. That same buyer visits and is immediately welcomed by a chatbot. The friendly and informative bot promises them to provide all the help that they need.

That potential customer is now a lot more likely to stick around for longer and buy the item they were looking for. Many interactions between companies and consumers happen online, so using chatbots can be a great idea. It enhances the customer experience and accompanies users through their customer journey.

By assisting your customers in the same way as a knowledgeable, approachable, and informed shop assistant would do in real life, your customers will feel well looked after. This, in turn, means that they will likely come back to you for more great-quality online shopping.

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Chatbots are also a pretty inexpensive, flexible, and easy-to-implement technology. This makes them a real no-brainer, in particular for small bootstrapped companies.

Have a Thing for IoT

Excuse the pun, but if you don’t have a thing for the Internet of Things (IoT) by now, then you are well and truly missing out. Smart wearables, fitness trackers, home appliances, and more are super-advanced ways to market your brand.

They enable you to gather a tonne of crucial information on your customer base. You can then use this data to better understand the interactions between a specific customer and your brand. This will help you to keep improving and customizing their experience, protecting loyalty and retention.

If you run a business, you should consider leveraging the latest digital marketing technology tools. By doing so, you will be able to get better insights into your customer base. As a result, you will provide an enhanced and more personalized shopping experience, and boost online sales.

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