July 6



It is OK to look for and choose a field of activity when you are young. Our article will be useful to those who have decided to tie their lives to digital and want to start with contextual advertising.


Every year, the e-commerce market is growing. More and more there is a need for specialists who can create high-quality advertising on the Internet. Many people want to get into the field of Internet marketing, but they don’t teach it in universities, and there is so much information on the Internet that it’s just not clear what you need to pay attention to.

The surest place to start is to decide for yourself why you need it. Here it does not matter at all if you have higher education, but logic is important. Another prerequisite is the desire: if you have it, you can get any knowledge. We will talk about our experience and the sources of knowledge, which helped our company to become specialists and silver experts on Google products. At the start, forget the words “directologist” or “contextologist”. Only a specialist in contextual advertising, only a PPC specialist.

Contextual advertising now runs mainly in two systems: Google Ads and Facebook Ads.

To feel confident in this area, start with the official reference advertising systems. They have a fairly detailed and clear description of everything, you can find answers to all your questions. The only disadvantage – they are quite voluminous. To manage such a huge system, you need quality knowledge. Just imagine: every time a person makes a request or leaves the news feed, the system analyzes a huge amount of data to give the most relevant ads. And it all happens in a fraction of a second. You need to thoroughly know the simple and basic things. Try to understand the algorithms of AdWords, and Facebook, then it won’t be a problem for you to master the technical part.

  • Google Ads
  • Facebook Ads

If you still have questions, you can ask the official Google Ads community. Many experts chat here, and answers usually come back within an hour.

If you’re having trouble structuring information, find offline or online PPC training courses in India. The choice should be taken seriously. You’re paying money for knowledge and should be demanding everything from organization to content. Choose only strong speakers who not only do Info Business but also work on real projects. This is important because there are frequent changes in the algorithms and tools of advertising systems. Therefore, the knowledge must be up to date. 

Nowadays, anyone can learn the basics of almost any profession in a few weeks by taking a course on YouTube. Open a channel that has a course on the basics of contextual advertising and learn. Immediately try to repeat all the actions in the account, otherwise, you’ll just lose time. If there is no real project, make a test for learning, just don’t put money into the account. Look for answers in the search engine, in the community of advertisers, and on forums. 

Pay attention to blogs, the information there is always up-to-date. And in such a dynamic field, it’s always very important. 

As for books – don’t, they get outdated very quickly. Usually, Internet marketing books have a shelf life of one or two years, because interfaces and tools change. But if you’re used to that traditional source of information, start with this one: “Contextual Advertising that Works” by Perry Marshall and Brian Todd. Contextual Advertising Classics.

Google Ads certification is the first proof of your knowledge. Take it as seriously as possible, even though it won’t help you get a job. Again, read the reference. That’s what all the questions will be about. You don’t have to work with real campaigns to pass the certification. But if you have that experience, it will be much easier for you. You need to pass two exams to be certified: the basics of advertising and one of the search or media advertising certifications. If you don’t pass the exam the first time, don’t worry, you can retake it. If you’re already familiar with the theory and have at least a little practice, it won’t be difficult at all. After a year, don’t forget to certify your certificates, because they have an expiration date and the system requires that professionals certify their knowledge.

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