TikTok has become the world’s favorite social media channel over the last two years. It is the most downloaded non-gaming application with more than 2 billion downloads and has monthly active users of about 852 million people on TikTok. It becomes an entertaining application for all the millennials who are at the age of 24 to 38. So, TikTok becomes an effective medium for business people and brands to grow their brand with TikTok marketing strategy.
Many brands decide to implement TikTok on their marketing plans to effectively grow their business with strong creativity. Using the potential of TikTok, marketers maximize their business by achieving success in this platform with huge audiences.
With the relevant and correct TikTok marketing strategy, you can achieve success in your business, and the below article gives you tips to improve your business on TikTok in an engaging way.
1. Use Hashtag Suitable For Your Content
People search for content by using hashtags. So, using hashtags on your video description will definitely boost your visibility to new audiences. You can search for the relevant hashtags on the discover tab. Just type the related keyword on the tab and hit search. You will get the list of trending hashtags relevant to your search and choose the engaging hashtag from the list to gain the best result. The benefits of using hashtags on TikTok are,
- Boost your content reach among different audience
- Know your competitors
- Get more followers to your TikTok account
Even though you have to choose relevant hashtags, avoid using the most popular hashtags because it becomes tough to view your video in a sea of content. So, it is better to choose less popular hashtags to make your content easily visible to your audiences. Also, using fewer hashtags adds value to your content.
2. Keep An Eye On Trends
Follow the current trends on TikTok marketing strategy to make your audience’s presence on your feed. TikTok marketing strategy provides a “For You” page once you open your TikTok application to view other popular video content. Through FYP, you will get a list of trending videos when you hit more than one popular video. Watch your FYP regularly to know the trending and start creating videos according to the trending music or sound relating to your business.
Make a note that trending topics may be varying most frequently on TikTok. So, always keep your eye on the “For You Page” of TikTok and prepare to change your content according to recent trends to make your audiences check your brand for daily updates. While making content on trending videos, the most important thing is to show your uniqueness instead of copying the content from others. It makes your brand stand out from the crowd, and you may get a chance to view your brand by new audiences.
3. Publish Interesting Videos With Correct Description
TikTok videos are usually over the length of 15 seconds and are now extended for 60 seconds, where you can show your video content clearly to your audiences. Create videos as visually appealing for your audience. Avoid making videos in a professional form that will not be interesting for your followers, and they might skip watching your videos. If possible, create videos that make your audience comment so that you will gain a higher engagement rate for your TikTok videos.
Also, writing a clear description will boost your video content among new audiences, and it helps to get views on TikTok with an engaging video. A correct description of what your video content says to audiences will create a good impact among your audiences, and they will prefer to view your content frequently. Interesting video content and apt description will promote your brand and reach various audiences.
4. Engage With Your Followers
Keep your online presence on TikTok to increase your brand trust among your audiences and help to grow your business. Posting engaging content will not improve your business. Respond to your audiences by leaving comments for each post. If your content is engaging, then more audiences will give comments to your post. Don’t miss out on a single comment without replying. You can also get suggestions from your followers about content ideas or any improvement in your business. Engaging with your audience in this way will definitely improve your brand awareness and create brand trust among your followers.
Another way to create engagement among your audience is by spending time to view your audience’s post and give comments or suggestions on those videos where you can build potential customers with an increase in conversions.
5. Post Frequently And Consistently
All the social media platforms will reward only for the frequent posting accounts. TikTok marketing strategy is also one among them. So, posting more videos on your TikTok account will likely increase your followers count. Publish videos regularly to make more followers find you easily and may decide to follow you if your content is interesting and consistent. The average best time to post on TikTok is 6 AM to 11 AM and 5 PM to 7 PM.
The brand look is very important for your business to create loyal followers. Making consistent content with interesting topics may bring your audiences to engage with you leading to the increase of brand awareness to your business. Know your audience’s presence on TikTok with an analytics tool that gives you the report of the active time of your followers on TikTok. With the above analyses, post your content at a particular time to perform your video as the best among plenty of videos on TikTok.
6. Promote Using Ads
Advertising on TikTok is the greatest way to promote your brand and grow your business with a huge user base. TikTok marketing strategy will be a great investment for you if your target audiences are between the ages of 18 to 24. Over 66% of users on TikTok are less than the age of 30. So it becomes a great platform to improve your business among young audiences.
TikTok ads help you to find your target audiences easily by selecting demographics like age, gender, location, interest, and behavior. There is also an automatic placement option to display your TikTok ads and make them perform the best, among others. Remember that you have to set a minimum budget of $50 as a daily budget for your advertisement. There are different types of ads, and here are some best ads listed below.
- In-Feed Ads – These ads appear while scrolling FYP and lasts for about 60 seconds. Users can provide CTA options and links in this ad.
- TopView Ads – These ads appear once you open your TikTok application. You can include the CTA option in this ad also, and it reaches new audiences quickly since it appears first as they open the app.
- Brand Takeover Ads – It is a full-screen ad appearing on the FYP. It lasts for about 3 to 5 seconds, either in a video or image form directing users to your landing page.
Tiktok is a great place to improve your business with the correct marketing strategy and plans to grow your brand. Make your business a successful one among plenty of users and create engaging content to increase your follower’s interest in your business. After creating brand trust for your business, then it is easy to gain more conversions and achieve potential customers for your business.