Are you looking for ways to make your target clients do a double-take when they walk past your company? Do you want to draw those customers in from the open road and find ways of intriguing them enough to stop by? If so, then you need strong signage to do so.
By using a few different signage design ideas, you’ll be able to generate more high-quality leads for your company, make more sales, and start to build a loyal customer base.
See below for a few creative signage design ideas you can use to convert those that walk/drive past your store.
1. Use Color Psychology to Your Advantage
Whether you’re aware of it or not, the colors that you choose for your brand send subliminal signs and emotions to anyone that lays their eyes on it.
This is what experts refer to as color psychology. It’s when you use the different emotions and feelings that colors display to send an intentional (yet subtle) message to the viewer.
That can be used as an advantage if you’re aware of it, but can also be a huge disadvantage for brands that don’t realize the message their sending.
For example, let’s say an attorney firm has been using green in their logos, signage, and so forth. The color green evokes feelings of peace, which isn’t a quality that people are looking for in a lawyer. They want someone willing to claw and fight for them.
Now that you realize those colors play an important role in your brand, you can use them in your signage to draw more people inside.
If your primary goal is attracting more people inside, then we recommend using warm colors in your signage such as red (exciting), orange (confident), or yellow (happy).
That said, make sure the colors you use are on-brand. If you’re running a spa, for instance, then you want colors that evoke peace and balance, not excitement.
We get it, you want to make a sign that’s entirely your own. You want to take pride in the fact that you’ve built your company from the ground up.
That’s admirable, but going it alone might result in you creating a sign that doesn’t appeal to your target audience. The consequences are lower sale conversions, less foot traffic, and less brand recall.
That’s why we recommend seeking out professional advice. Find a professional sign company that you can build a business relationship. That way, you can go to them for any signage needs in the future, whether that be:
- Storefront Signs
- Signs for Trade Shows
- Front Yard Signage
- Wall Graphics
- Signage for Your Lobby
- Point-of-Purchase Signs
- Commercial Signage
- Vehicle Wraps
- Window Graphics
- Vinyl Banners
The list goes on and on. When you find a professional sign company, you can take the time to explain your brand and your target market. They’ll use that information and make a few recommendations (and sketches) of signs that will help you convert.
From that day on, no matter what your signage needs might be, you have a professional service to guide you in the right direction. To find a high-quality sign service, take a visit to msksigncompany.com.
Have you always found yourself admiring storefront signs that have lighting in them more than storefront signs that don’t? That isn’t a coincidence.
Studies have shown that humans are naturally drawn to lights. The brightness stimulates our brains and causes us to focus solely on the source of light. That said, studies have also shown that you only have a person’s attention for 5 seconds or less.
What’s the takeaway there? First, your signs should incorporate energy-efficient LED lighting as much as possible—that will attract them to your brand. Second, your signage has to be clear and to the point.
Think of different ways that you can incorporate lighting into your sign. Even if it’s a trade show fabric sign, shining a light on it should do the trick.
We hinted at it in the previous point, but make sure that your signage contains clear calls to action. If you’re creating signage that’s intended to draw people in, you have to point them in that direction.
Remember, your customers want to be told what to do. They don’t want to take the time to figure out which step to take next, they want you to shove them in the direction they need to go.
If there is a sale, tell them how long the sale lasts and where they need to go to retrieve it. If you want them to come into your store, tell them to do so and entice them with a deal or discount.
If you’re a fan of The Office, then you remember what Michael once told Dwight that “K.I.S.S.” stood for. For this article, we’ll just say it stands for “Keep It Simple, Silly”.
When it comes to creating signage, simplicity is key. If you flood your signs with words, customers won’t even take 1 second to try and read them. They’ll turn their head and walk away.
Think of ways to voice the message you have for your target audience with as few words as possible. That will help you create signage that people take the time to read.
Now that you have seen an in-depth guide with several signage design ideas to consider, be sure to use them in your signage design.
Take the time to look at your current signage. Which of these tips does it lack? How can you simplify the message you’re sending to your clients?
Be sure to browse our website for more articles on signage design, as well as many other topics you’ll find helpful.