What is digital marketing? Digital marketing is simply marketing that occurs online, rather than the traditional ways marketing has been used. It’s no secret that the internet has taken over the world by storm, and more people are using it today than ...

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As the online retail market is growing, it is becoming significant for brands to manage their pricing strategies timely due to the huge influx of online buyers in the market after the emergence of COVID-19. So if your brands want to compete ...

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The strategic marketing plan is a key document both in terms of business development and the achievement of business objectives in the medium and long term. In practice it is a ‘photograph’ that accurately describes both the results to be achieved and ...

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Strategic marketing, what is it for? Let’s start by saying that strategic marketing and operational marketing are complementary concepts and closely linked to each other, in practice they are like two sides of the same coin. Both represent absolute pillars in the ...

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