You have worked hard to grow your business online. You have a website, social media accounts, and a marketing plan. But you keep seeing web experts recommend this three-letter acronym and state how essential it is to any business. Exactly what is ...

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Social channels today are increasingly at the center of attention and there are many digital figures who are establishing themselves in this context, starting with bloggers. Setting up a blog, a real virtual showcase of thoughts and more, must always maintain a ...

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When it comes to effectively implementing a content strategy for social media, there is a document that must always be placed at the center. We are talking about the social publishing plan , which can be both paper and digital. This document ...

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The strategic marketing plan is a key document both in terms of business development and the achievement of business objectives in the medium and long term. In practice it is a ‘photograph’ that accurately describes both the results to be achieved and ...

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