You have worked hard to grow your business online. You have a website, social media accounts, and a marketing plan. But you keep seeing web experts recommend this three-letter acronym and state how essential it is to any business. Exactly what is ...
Social channels today are increasingly at the center of attention and there are many digital figures who are establishing themselves in this context, starting with bloggers. Setting up a blog, a real virtual showcase of thoughts and more, must always maintain a ...
When it comes to effectively implementing a content strategy for social media, there is a document that must always be placed at the center. We are talking about the social publishing plan , which can be both paper and digital. This document ...
The strategic marketing plan is a key document both in terms of business development and the achievement of business objectives in the medium and long term. In practice it is a ‘photograph’ that accurately describes both the results to be achieved and ...
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