Most businesses have social media accounts, but many fail to take full advantage of the benefits of social media marketing. Social media can connect you with your target customers, build brand awareness, and drive traffic to your website.
However, it’s not enough to simply be on social media. You must create a strong social media strategy that will drive sales and profits. Here are tips to boost your company’s social media presence today:
Interact with your followers
The best way to improve your social media presence is by interacting with your followers and actively connecting with your customers online. Your main goal with social media should be to build meaningful relationships with your target audience. Social channels can be a great place to promote your brand and products, but you should focus on relationship-building rather than sales.
According to sproutsocial.com, you can build stronger relationships on social media by creating a dedicated customer service account, utilizing social listening software, and offering competitions and rewards for followers.
Set social media goals
You should set smart goals that will guide your social media activity and help you achieve the results that you want. An example of a smart social media goal could be to gain 500 new Instagram followers by the end of the quarter or to increase your Facebook response rate by 20%. Make sure that your goals are specific, realistic, and measurable.
Create valuable content
Content is key when it comes to social media marketing. It will be extremely difficult to build your social media presence if you don’t create valuable content that is tailored to your followers. Learn about your target audience and identify what content they prefer, e.g., video, images, infographics, text, etc.
A survey by HubSpot found that 54% of consumers want to see more video content from the brands they support. Use visuals like video and images to make your social media content more interesting and engaging.
Link your profile to your website
Linking your social media accounts to your website will automate the sharing and linking processes and increase the visibility of your content. Social media links will make it easier for people to find your content and improve your brand reach.
Customers will judge your brand and products based on the quality of your website, so you must build a professional site that is optimized and user-friendly. The easiest way to maintain your website is by outsourcing your website maintenance and support. Pronto Marketing explains how their “WordPress experts can edit, update and optimize your website 24/5 so you can focus on running your business.”
Hire a social media manager
Hiring a social media manager can be one of the most effective ways to boost your online presence and build brand visibility. A social media expert will have the skills and expertise to create a solid social media strategy that will engage users and help you build a large following online.
These tips will help you boost online visibility and achieve a thriving social media presence.