Digital Marketing is a phenomenal way to take advantage of the digital tools available to businesses. These tools allow your business to reach new audiences, build bigger communities and get better conversions. All businesses have different ways of operating, different ways of communicating, and different ways of selling, that’s why there are so many ways to market your business. Google, SEO, Facebook Ads, all have a bunch of complicated and intricate ways to get your business on someone’s feed. For businesses that are just starting out, to businesses that want to branch out with a new product or service, to businesses that are running a little slower, Digital Marketing is the perfect way to get more out of your website.
One of the first things that come to people’s minds when they consider marketing of any kind is budget. How much does it all cost? Traditional methods like TV advertising can start in the hundreds and work their way up all the way to tens of thousands. Now, if you have that kind of budget, it can be a beneficial option, but one of the benefits to creating a budget either through Facebook Ads, or Google Ads, or by beginning SEO, is that you can start as low or as high as you like.
Now that we have our budget, we can now spread that budget out across the month. This monthly budget is a great way to see how your money gets broken up. But not only that, Google, Facebook and other digital marketing platforms provide you with data to go off. The beauty of this is the ability to look at what performs well, what doesn’t perform well, and improve upon results month after month. It gives you insights from the number of conversions you get, to the number of new people that visit your websites and what users return. You can use this to your advantage when interacting with your clientele by giving them a short survey, or by simply asking how they heard about you. Analytics are a great way to track your progress, and to improve the way in which you generate a sale. For instance, the data tracking available can show you what content people viewed prior to purchasing. This can indicate what information and digital marketing methods are most important to your business and to the customers that use your website, meaning you can continue to refine and improve upon the campaign you run consistently.
Connecting with your audience
Digital marketing expands beyond just google to the very engaging social media apps. Facebook, Instagram and YouTube are fantastic ways in which you can inform, advertise and entice potential customers. Using these platforms, you can break down conventional business and personal relationships and be more involved. Creating high-quality and relevant content is going to be key for these platforms. Using video, photos, graphics, or just simply, the written word, you and your business can become a more easily recognised brand and an authority on your industry.
One of the great benefits of digital marketing is that you are going to be in front of a lot of eyeballs, and if you’re looking to have your business represent your passions, then why not create a blog. Blogging, whether it be in the form of a Facebook or Instagram post, or if it’s on a dedicated page on your website, blogging can be a great way to improve your love for your business, and a great way to inform and connect with your community of shoppers. You can use blogging to provide updates about business hours, changes in staffing or positive experiences with customers. Blogging can be a great generator of content, and, if you use back-linking well, can be a great boost to your Google Rankings.
Increase conversion rate
A lot of businesses will spend time figuring out what the physical space will look like, but equally as important is being able to have a good-looking digital space. If your user experience on your website is tip top, then more people tend to purchase your products or contact you more frequently. Combine this with a great landing page on your ads, and you may be in the driver’s seat to a huge increase in conversions.
Mobile is on the rise, target it.
As the world has changed and phones have gotten faster and more responsive, people will tend to use their phones way more than what they would have in past. Now Google and social media is at your user’s fingertips which means your business is too. By being optimised for mobile in your advertising you can boost your conversions. A record number of users have started trailing away from desktop searching and are now searching for businesses on their mobiles while out and about. If someone is in your area, having a good ads campaign can bring people in who hadn’t intended to or who even didn’t know about your business before. Better still, if your social accounts are pumping out high-quality and enticing content, people tend to go out of their way to visit your business. This can be seen most prominently with hospitality. Going to a new café or restaurant that has crazy décor, or the most photogenic food advertised, will be such a strong draw to a well-executed mobile focused digital marketing strategy.
Online shopping is bigger than ever
Given the recent state of the world, it is safe to assume that the way in which we shop isn’t what it used to be. We window shop in new ways, we place items into our cart and never buy them, we stare for hours at a product that we want, but never buy it because we just aren’t over the line. Digital Marketing can help make the decision clearer for your customers. By using something like Google shopping or Google Display, you can effectively see your products visible on google, you can produce excellent sponsored content with influencers or create instructional videos. The way in which you can sell online has changed so much and it is the perfect time to use these tools to inform and encourage customers to buy with confidence.
Don’t get left behind
All in all, digital marketing is a very important way to build your business. If you want to branch out to new audiences and learn about how effective new marketing tools can be, then be sure to give it a go. Not every business needs digital marketing, but they will always need the tools. There are very few businesses that don’t have a Facebook page or a website, or both. Familiarising yourself with the tools at the very least is going to be much more beneficial to you than having not engaged with it at all.