The word digitization refers to the conversion of analog or physical information into digital form. But the question that arises here is that how is it possible to transform with digitization? The answer to this very question is technology; technology is the ...

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Even operating a neighborhood company requires a great volume of promotion and advertisement. Currently, with the growth of the Web, it really is mandatory for just about every small business to let its presence felt on the net. Google becoming the greatest ...

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Compared to organic traffic, users who navigated to a website via a paid ad turned out 50% higher conversion rates. Let’s face it, pay-per-click marketing has gained a bad rep over the years. However, this digital marketing strategy is still one of ...

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Paid search ads have been a freewheeling lot of buzz for all the right reasons. While most companies focus on streamlining their search engine optimization to draw organic traffic, PPC could be a game-changer for your company if done well. Getting the ...

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One of the biggest challenges in paid search is accurate conversion tracking and conversion attribution. This is mainly due to the fact that the optimization decisions are only good as the data that is associated with the campaigns. Importing conversions from Google ...

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When a standard marketer thinks of pay-per-click (PPC), their mind usually hops to PPC search advertising, and it is also very frequent for users to approach PPC as Google Paid Advertising or Google AdWords. An average advertiser can choose numerous types of ...

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