A marketing strategy is a long-term plan that includes a measurable goal and specific actions to increase market awareness of a brand or product and gain a competitive advantage by appealing to customers. It’s essentially a guide for putting marketing tactics into ...

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What is digital marketing? Digital marketing is simply marketing that occurs online, rather than the traditional ways marketing has been used. It’s no secret that the internet has taken over the world by storm, and more people are using it today than ...

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Affiliate marketing is an easy concept that’s well-known. It involves a marketing strategy in which a business pays one or more affiliates for every customer it brings to its doors. Although affiliate marketing seems simple in theory, it is not easy to ...

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The most challenging part for affiliate marketers (whether they’re newcomers or professionals in the game) is to determine profitable affiliate programs. In this post, I’ll reveal to you where to locate them. You’ll seem like you’re gaining access to little-known affiliate treasures. Before we ...

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Last 2020, the COVID-19 pandemic forced many businesses to close. However, there was one sector that saw tremendous revenue: eCommerce. US online retailers reported a revenue of US$ 861 billion, a 44% increase from the previous year. Even before the pandemic forced ...

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Though email marketing seems outdated and traditional marketing strategy in today’s digitalised era, there are some impeccable advantages it offers to the brand if you launch an innovative and highly effective email marketing campaign. Even digital marketing experts believe that email marketing ...

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