Affiliate marketing is an easy concept that’s well-known. It involves a marketing strategy in which a business pays one or more affiliates for every customer it brings to its doors. Although affiliate marketing seems simple in theory, it is not easy to ...

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Even operating a neighborhood company requires a great volume of promotion and advertisement. Currently, with the growth of the Web, it really is mandatory for just about every small business to let its presence felt on the net. Google becoming the greatest ...

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If you’re a fledgling business owner or a solopreneur, it’s typical to wear many hats and work yourself to the bone to complete all of the tasks required to keep your young company afloat. But as your business grows, you will probably ...

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Compared to organic traffic, users who navigated to a website via a paid ad turned out 50% higher conversion rates. Let’s face it, pay-per-click marketing has gained a bad rep over the years. However, this digital marketing strategy is still one of ...

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Paid search ads have been a freewheeling lot of buzz for all the right reasons. While most companies focus on streamlining their search engine optimization to draw organic traffic, PPC could be a game-changer for your company if done well. Getting the ...

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One of the biggest challenges in paid search is accurate conversion tracking and conversion attribution. This is mainly due to the fact that the optimization decisions are only good as the data that is associated with the campaigns. Importing conversions from Google ...

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