June 10

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Top 5 Reasons why video should be used for SEO Ranking

What is SEO?

Search Engine Optimisation (SEO) is optimizing a website for search engines. It’s a set of recommendations for making a website rank higher in organic search results. It’s the process of increasing your website’s visibility in search engines and attracting visitors. 

There are two primary goals of SEO. The first is to aid a brand, a company, or an individual in discovering what customers want on the internet so that high-quality content may be created to satisfy their demands. The second purpose is to help people create web pages easy for search engines to find, index, and understand.

Why is SEO important?

Let us look at the top 3 reasons SEO is extremely important for a business.

Traffic on the website:

To put it another way, if potential buyers can’t locate a website, a business will be missing out on sales. SEO organically enhances traffic in the search engine, thereby increasing daily visits to a page. If more individuals find the website relevant, it becomes easier for the business to sell the products and services. This immediately translates to a sales increase.

Rankings of the website and visibility:

Users pick a few of the five top options presented by a search engine while searching for the item online. SEO helps a company be on top of Google and gain greater online visibility, increasing the likelihood that potential consumers will access the website and eventually convert to leads.

Exponential growth:

There’s no denying that SEO is critical to a company’s success. A well-optimized website is sure to garner new visitors and generate more revenue. The more non-paid online traffic a website receives, the higher it ranks for a range of high-volume keywords on a web browser. After finding the website using a search engine, people are more inclined to share it on other social media sites like Facebook or Instagram.

Videos for SEO

Yes, it is correct! Video is now one of the most significant kinds of content marketing, and its inclusion might make or break a business’s SEO efforts.

The concept is quite simple: if a business incorporates relevant, keyword-rich information into videos that customers are searching for, Google will position a site better than opponents because it recognizes content value. Furthermore, 92 per cent of customers would share videos they view with others, and 60 per cent will engage with a video post before reading an article. Therefore, the video can be easily made through video makers online and is a potent tool for marketing and reaching out to the target audience.

Important five reasons why videos should be used for SEO 

Helps increase viewing time:

Videos have been an element of Google’s organic search for years. Placing the thumbnail of a video in a website address will always increase brand awareness and clicks. A personalized video boosts the brand’s content that textual materials cannot. Viewers understand the brand’s message through videos more effectively.

It’s not about rewriting the copy; rather, it’s about expanding the range of viable messages to convey a point. The extra time visitors spend on the website has a significant impact on how highly Google ranks it. The average visitor to a website spends roughly five minutes there. Even if it’s only 30 seconds long, a video made through video makers online will retain that person’s attention for a minimum of two and a half minutes.

Videos increase your brand’s reach:

As a brand, you can leverage the power of social media using videos. You can upload videos about your services to any video hosting platform, like YouTube and Facebook and your website. With this, you get an opportunity to reach 2.6 billion people across the world if you host it on YouTube. With Facebook, that figure swells to over 2.93 billion individuals. When you upload your videos to any site and optimize them for SEO, the chances of reaching someone in a faraway location are incredibly high. There has never been a better opportunity to use video’s potential than today.

Creates a good impact on social media through backlinks:

Google considers quality backlinks one of the most important elements in determining search engine rankings. The more individuals who connect to content and websites, the more authority a brand can have. The better brand pages appear in the search engine results, the more credibility they have. Video makers online can help brands add backlinks. Publishing video material on platforms like YouTube, social networking sites, or even an OTT platform or VOD network is a great way to get qualified traffic and high-quality traffic to help you climb the ranks. Not just that, yet this can positively impact your social media activities as a whole.

Videos can help you diversify your web page:

A user prioritizes any website based on content quality and relevancy to their original search key. If a website includes not just text but also high-quality graphics such as videos, the pages are considered to be more diverse for the users, boosting your SEO efforts. Additionally, Google doesn’t merely glance at the text on a page to figure out these things. It also looks for different material on a webpage to see what it offers. This is why you can find video results similar to your keywords that appear first on google.

Videos enhance your brand’s SEO value:

Positive SEO results are meaningless unless a business can take that connection one step more towards conversion—another area where video shines. Video makers online can help brands make these videos very easily. Buyers are twice as inclined to purchase after viewing a video clip than they are without participating in that content. Thus, the video will help a brand’s SEO by bringing more eyes to the webpage, but it would also help move the ball further down the pitch and persuade those people to convert.

In a nutshell

By encouraging consumers to spend more time on a website, video and SEO can improve traffic. Video can go viral, which means that as your SEO rank rises, your company’s product will reach a wider audience! Furthermore, Google can crawl through SERPs more easily than other forms of media, so adding video material with transcripts and utilizing other SEO services can help you rank higher.

READ MORE:  Basic SEO for Anyone Starting Their Business in Delhi
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