The digital marketing world has grown exponentially over the past few decades. What started as basic website building and content creation has expanded into link building, PPC, social media management, and more. But which marketing services are best? Which ones should you invest your limited marketing dollars in? Here are a few key areas that need your attention – regardless of your industry.
If you have a website, then you need content marketing. This is the process of using high-quality content (like blog posts, ebooks, and infographics) to turn drive traffic and convert customers. For example, your content strategy might include a plan to write guest posts on high-ranking blogs in your industry. When people read about your brand, they visit your website.
However, you still need a top-notch editorial team to write on-site content for people to read when they land on your pages. Good content creation can help people learn more about your products and can potentially drive them to buy.
Another key marketing strategy is SEO or search engine optimization. This is the process of driving potential customers to your website through search engines. SEO is also referred to as organic traffic because you aren’t paying for ads on Google or Bing.
An agency that offers SEO services will conduct keyword research, evaluate your landing pages, and work to increase your domain authority. They will also invest in technical SEO improvements to drive up your rankings. The goal is to bring more qualified leads to your web pages.
If you work with a full-service digital marketing agency, they will likely present a combined content marketing and SEO plan. A team like LinkGraph marketing services knows that good content is a great way to rank better.
Paid Search Marketing
Another way to show up in the search results is to invest in PPC (pay-per-click) marketing. These are the ads you see at the top of the page on search engines. While SEO drives organic site visitors, PPC drives paid site traffic.
With paid search, brands bid on keywords that are related to their business. Each keyword has a different CPC (cost per click) that you pay. For example, the keyword ranking for “home insurance” is highly competitive style=”font-weight: 400;”> because brands like Geico and Progressive bid for it. The term “home insurance in Kansas” is less popular and cheaper to bid on.
Consider creating a test budget of around $50 to understand how paid search marketing works. You can use Google Ads and familiarize yourself with the dashboard and insights it provides.
Social Media Marketing
Social media marketing is a key part of your brand promotion for multiple reasons. Not only can your social media posts announce new products and serve as a tool to share your great content, but they can also provide customer service. Your new content can alert customers to important information, like changing store hours or limited-time sales. Some business owners manage social media pages on their own so they can update customers immediately when there is news.
Social media marketing might seem easy if you already have a Facebook or Instagram account. However, good social content takes time. Find an agency that knows how to reach people on your social media channels to drive them to your website and into your business.
There is no silver bullet solution to drive up your website traffic and conversion rates. Most businesses create a digital marketing portfolio with multiple services all working toward the same business goals. If you want to improve your marketing efforts, meet with a digital agency that can create a comprehensive plan that drives the best results for your needs.